“Zespri, the global Kiwifruit leader, is investing $2 million annually in the ZAG fund to drive sustainable innovation. ZAG aims to tackle industry challenges and invites global innovators to contribute. Prioritizing quality, wellbeing, environmental protection, and industry growth, ZAG aligns with Zespri’s sustainability goals. The fund reflects Zespri’s commitment to partnering with innovators to create a more sustainable and thriving future for the kiwifruit industry, emphasizing quality, health, and environmental responsibility.”
Jiunn Shih, Chief Marketing, Innovation, and Sustainability Officer at Zespri, emphasizes the fund’s role in creating sustainable long-term value for growers while contributing to environmental restoration and promoting healthy eating habits. ZAG, as Shih notes, is poised to be the beacon the food system needs.
The four core priorities guiding ZAG’s focus include initiatives that enhance kiwifruit quality and on-orchard productivity, promote wellbeing through increased kiwifruit consumption, protect and enhance the environment, and foster a thriving kiwifruit industry that benefits growers and local communities. Aligned with Zespri’s broader sustainability program, ZAG aims to accelerate positive change in collaboration with partners who share the commitment to sustainability.
image courtesy: https://www.zespri.com/en-SG/product
