Whereas movie industries throughout India are struggling to provide constant hits, filmmakers in Kerala appear to have discovered the alchemy of creating critically acclaimed hits. Manjummel Boys, Premalu, Bramayugam, and The Goat Life have discovered takers past the borders of God’s Personal Nation. Director-actor Vineeth Sreenivasan‘s upcoming movie Varshangalkku Shesham may additionally be part of the record because it has already gotten the eye of the Tamil viewers. In a latest interview with a Tamil YouTube channel for his upcoming movie, Vineeth claimed that it’s as a result of the viewers within the two-tier cities has began to go to theatres and watch Malayalam movies which was not the case earlier than.
Manjummel Boys, which is presently the highest-grossing Malayalam movie, had houseful exhibits not simply in Chennai, however in districts throughout Tamil Nadu, which is purpose behind its whopping field assortment of Rs 220 crore. “For years now, in Kerala, large Tamil movies would have 4 am exhibits. In Tamil Nadu, they watch Malayalam motion pictures with subtitles, however in Kerala, we watch Tamil movies with out subtitles. Everybody is aware of Tamil. They may not be capable to converse in it, however they perceive. They obtain it very effectively. So, we used to assume it will be nice if our movies labored that effectively in Tamil Nadu. Premam was only a one-time surprise. It ran for 275 days in Tamil Nadu however there was no follow-up to it. Hridayam (his debut directorial venture) too, however all these movies labored effectively in multiplex and metropolis audiences. Manjummel Boys have reached in every single place.”
“Now, due to that, there’s pleasure for Aadujeevitham. Premalu did effectively in Hyderabad. To begin with, I’m feeling very grateful that you just all have began to observe our movies in theatres. It provides me happiness,” he added.
When requested what’s the purpose for the success of Malayalam movie, Vineeth cites OTT platforms as the rationale. “I feel folks obtained uncovered to extra Malayalam movies via OTT. Even folks have began to acknowledge me (in Tamil Nadu) just lately. I used to be peacefully loitering round within the metropolis (Chennai), and now, it’s turning into arduous.”
Vineeth Sreenivasan’s Varshangalkku Shesham, like Hridayam, can be set in Chennai. The movie follows the journey of two aspiring filmmakers from Kerala to Madras within the 80s. Pranav Mohanlal, Dhyan Sreenivasan, and Nivin Pauly are different actors a part of the movie, which shall be launched on April 11.