Final week, PVR INOX stopped screening Malayalam movies nationwide on Eid, inflicting a setback to the Telugu movie trade as properly, as the discharge of Telugu-dubbed Malayalam movies was halted. Movies like Manjummel Boys, Aadujeevitham – The Goat Life, Aavesham, Varshangalkku Shesham, and Jai Ganesh had been affected by the screenings’ suspension.
The Lively Telugu Movie Producers Guild (ATFPG) has joined palms with Mollywood within the latest dispute with PVR INOX. Final week, PVR INOX stopped screening Malayalam movies nationwide on Eid, inflicting a setback to the Telugu movie trade as properly, as the discharge of Telugu-dubbed Malayalam movies was halted. ATFPG condemned this transfer, expressing assist with their Kerala counterparts for truthful enterprise practices. They tweeted, “We condemn the unilateral elimination of Malayalam movies throughout India by a multiplex chain. We stand with our Kerala counterparts of their pursuit of truthful enterprise practices. We will keep united. #ATFPG.” Mythri Film Makers, whose dubbed screening of Manjummel Boys was affected, echoed this sentiment by sharing the assertion.
We condemn the unilateral elimination of Malayalam movies throughout India by a multiplex chain. We stand with our Kerala counterparts of their pursuit of truthful enterprise practices. We will keep united. #ATFPG
— Lively Telugu Movie Producers Guild (@atfpg_guild) April 17, 2024
Sashidhar Reddy of Mythri, distributing the dubbed model of Manjummel Boys in Telangana, raised considerations with the Telugu Movie Chamber of Commerce. He argued in opposition to stopping Telugu releases on account of points with Kerala producers.
FEFKA held a gathering final week, the place it was determined that no Malayalam cinema could be given to PVR theatres till producers had been compensated for the loss. Nonetheless, a decision appears to have been achieved between the multiplex and them.
The dispute arose over the digital print payment (VPF) charged by PVR INOX. KFPA launched their service, Producers’ Digital Content material (PDC), in response to excessive prices charged by different suppliers. PVR Footage Restricted’s CEO, Kamal Gianchandani, acknowledged that it was ‘unlawful’ for KFPA to demand streaming solely via PDC, resulting in their resolution.
Movies like Manjummel Boys, Aadujeevitham – The Goat Life, Aavesham, Varshangalkku Shesham, and Jai Ganesh had been affected by the screenings’ suspension.