Asit Kumarr Modi, the producer of ‘Taarak Mehta Ka Ooltah Chashmah’, defends the inclusion of the present’s characters in a BJP marketing campaign publish, refuting allegations of a violation of the mannequin code of conduct.
Asit Modi, the producer of India’s longest-running TV present ‘Taarak Mehta Ka Ooltah Chashmah,’ revealed that iconic characters from the present have been utilized in one of many marketing campaign posts by Bharatiya Janata Social gathering (BJP) forward of the Lok Sabha Elections 2024. BJP took to Instagram and shared a publish exhibiting how they’ve helped folks over the previous couple of years, however in a singular means.
To convey this message, the marketing campaign utilized the long-lasting characters from the comedy present. Some members of the viewers criticized the publish for doubtlessly breaching the mannequin code of conduct by influencing voters. In an interview with India Right this moment, the producer of the present dismissed these claims, sharing that it’s a reasonably hypothetical publish.
“I acquired to know concerning the publish someday again, and I don’t assume there’s something objectionable about it. The publish is in good jest and doesn’t affect anybody to vote for the political social gathering. The primary assertion itself begins with a query mark, ‘What If?’ It has been created utilizing hypothetical conditions, so I don’t see something fallacious with it,” he stated.
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This isn’t the primary time when the present has publicly related itself with the ruling social gathering. Earlier, the makers of the present brazenly stated that they’re the promoters of the ‘Swachh Bharat Mission’. In 2019, the present promoted the act of voting via one in all its storylines.
The portal additional requested Asit Modi if he can be comfy if one other social gathering picked characters from his present to advertise themselves. To this, the producer stated, “Actually, all of it is dependent upon the content material they create with it. So many individuals on social media use our characters to create content material. But when something is delivered to our consideration, we will certainly look into it.” He additionally emphasised that as a staff, they’re unable to continuously monitor social media attributable to their dedication to producing content material for his or her viewers.
